Are you working tirelessly to increase the visitors of your website but seeing little to no results? Do you offer high-quality content but still can’t find yourself in the search engine results? These are the symptoms of a poorly optimised website.

Luckily, there are many free tools have been developed to assist you in optimising your site.

Here is a list of five Google Extensions that you can use to your advantage:

1. MozBar. –

Moz is one of the industry giants when it comes to search engine marketing, with this in mind it comes as absolutely no surprise that they have developed one of the most popular extensions in the SEO world today.

Mozbar is a small toolbar which analyses the performance, content & optimisation of a website. Every time you access a web page, Mozbar will perform a quick scan and calculate the quality of the web page using their famous metrics Domain Authority & Page Authority.

Make sure to use these parameters to determine the quality of not only your website but your competitor’s sites and any links that may to directed to your site.

I personally only use the Mozbar for this data. However, they also provide information on links, Facebook likes, tweets & much more.


2. Ahrefs SEO Toolbar –

Ahrefs and Moz’s Open Site Explorer are my favourite backlink research tools on the internet today. There is no clear sign which is the better tool, and it mostly comes down to opinion. So again, it comes as no surprise that ahrefs also has a toolbar.

The ahrefs toolbar is similar to Mozbar but gives you access to more raw information. Where Mozbar will analyse your website and give you a score based on their metrics, Ahrefs will draw up the raw data, and present it to you for your analysis.

The ahrefs toolbar will provide you with information on your: backlink profile, social shares, along with their Ahrefs ranking.

It’s completely up to you which you wish to use, I’d highly recommend just testing the waters with both toolbars, and finding out which suits your needs.

I also recommend not letting brand influence you. I use Mozbar over ahrefs, but also use ahrefs backlink tool over Moz’s open site explorer. It’s all down to preference!

3. SEO Quake –

SEO Quake is another excellent plugin for your arsenal. This tool provides you with the statistics of a website, straight from the search results.

This tool is an excellent way of scraping your competitor’s metrics; the plugin also has an export to CSV feature allowing you to create profiles on a multitude of keywords.

I highly recommend that you use this tool in moderation. Scraping lots of information from Google is against their terms of service, and can trigger your IP address as spam – meaning you will have to fill out a lot of captchas! (Another way around this would be to use a proxy list).

4. IP Flags & Whois –

IP Flags & Whois is a simple tool that can save you some time researching when you’re working on your backlink profile or auditing a website.
When you visit a website, the tool will automatically grab the whois information, show you where the website is hosted, who hosts the site, the nameservers, popularity, and even the Alexa Rank.

Now, many SEO Gurus may argue that the hosting location isn’t a huge ranking factor. However, it does help to have more local sources linking to you, especially if you are serving on a national basis.

I’d also recommend any website hosted in a foreign country to move over to a more local hosting service, as it doesn’t just allow you to increase your page speed, but it also allows Google to target your geographical location easier than manually setting it through webmaster tools.

5. Roboform –

I’ve saved my personal favourite for last. Honestly, this isn’t much of an SEO tool as much as it is a time-saving tool. However, if you’re link building or building citations for your business. Roboform is a must have.

Roboform automatically fills out forms online, whether they’re sign-up forms, Guest posting forms, contact us forms, you get the idea. The form submissions are endless. All it requires is for you to fill out a singular “identity” form, which will then automatically fill out forms on your current web page at a click of a button.

If you’re signing up to 20+ website directories, it’s much easier to have this tool fill out the forms for you, rather than manually fill out all of the forms yourself!

I highly recommend this tool for Local SEO & Google Business listings.

Whether you’re a company that provides SEO Services, or you’re a small business owner or even a freelance, these tools should help you on your path to digital marketing success. I wish you the best of luck in the future.

Thanks for reading our quick guide to SEO extensions for Google.